TEDx Lahore women
We also worked with TEDxLahore Women, designing speaker profiles, showcase banners, and announcement content for the event Two Steps Forward, contributing to a broader narrative of women’s empowerment through design and storytelling
British Council
Adolescent girls, especially those from underserved communities, often face deeply rooted barriers to education, personal development, and opportunity. The EDGE (English and Digital for Girls’ Education) program, led by the British Council, offers a powerful response.
IRC tippytaps
Wordsmith joined hands with IRC for a campaign that gave birth to ‘Tippy Taps’, focusing on water conservation. In addition to curating captivating infographics for their social media, we conceptualized and sketched a mascot.
ICR Teach
The TEACH campaign (Teach and Educate Adolescent Girls with Community Help), led by the International Rescue Committee, set out to tackle one of Pakistan’s most pressing challenges: improving access to education for adolescent girls in Balochistan.
CocaCola
As part of Coca-Cola’s global sustainability efforts, the brand set out to make a bold statement in Pakistan: build the country’s first plastic road using recycled plastic waste.
Paksat
The MM1 mission represented a historic leap forward, but the communication around it needed to strike a careful balance. It had to be aspirational yet accessible, highly technical yet easy to grasp.
Fifa
See how we amplified the impact of the FIFA World Cup Trophy Tour of Pakistan by highlighting the local talent on a global stage.
Jazz
Here is how we partnered with Jazz to kick off their Digital Pakistan Campaign following the introduction of the Digital Policy in 2018. The brand went ahead to become a torchbearer for the digital landscape of Pakistan.