As part of Coca-Cola’s global sustainability efforts, the brand set out to make a bold statement in Pakistan: build the country’s first plastic road using recycled plastic waste. The goal was not just to lay asphalt, but to spark a national conversation about the circular economy, plastic reuse, and corporate responsibility. Coca-Cola needed a creative partner to bring this initiative to life in a way that was both visually compelling and purpose-driven.
Wordsmith took on the full responsibility of designing the event experience from concept to execution. Our aim was to connect deeply with the public while staying aligned with Coca-Cola’s sustainability mission. We built a narrative around impact you can walk on, blending bold design with environmental storytelling. Every element was created with clarity and purpose to support the brand’s message.
The inauguration event at Ataturk Avenue was transformed into a living example of sustainable creativity. We designed and produced upcycled Sprite bottle planters, educational road signs featuring plastic pollution facts, and large-scale infographics on carbon footprints. Branded installations, engaging visuals, and community-driven interactive elements invited guests to participate and spread the message organically. Every detail was curated to reinforce Coca-Cola’s commitment to innovation and environmental impact.
#CleanGreenPakistan trending at
ON TWITTER
#CleanGreenPakistan
DIGITAL IMPRESSIONS
The TEACH campaign (Teach and Educate Adolescent Girls with Community Help), led by the International Rescue Committee, set out to tackle one of Pakistan’s most pressing challenges: improving access to education for adolescent girls in Balochistan. Wordsmith partnered with IRC to shape a dynamic social media campaign that combined powerful storytelling, regional outreach, and creative content to drive awareness, engagement, and community support. Spanning radio dramas, animations, influencer collaborations, and nationwide broadcasts, the campaign became a multimedia force for advocacy and change.
To connect with audiences in Baluchistan and beyond, we knew the TEACH campaign needed to be more than just informative. It had to feel human, relatable, and emotionally powerful. We built the creative direction around storytelling that was grounded in real experiences and designed to reflect the lives, voices, and hopes of girls and their communities.
Every element from radio dramas to animated films were crafted with intention. We created original characters, wrote compelling scripts, and designed visuals inspired by local culture to ensure that each piece felt genuine. The goal was not simply to raise awareness but to start conversations that mattered. By partnering with regional influencers and distributing content through platforms such as PTV Bolan, YouTube, and Patari, we ensured that the message reached the right audiences with impact and clarity.
Wordsmith led the creative execution for the TEACH campaign across radio, animation, and digital media. We produced 12 radio drama episodes, 40 short radio stories, and 10 talk show interviews, each crafted to spark conversation around girls’ education. Our team also developed 10 animated films, handled scripting, voiceovers, illustration, and managed content production for all social media platforms. Content was distributed through Facebook, Instagram, Twitter, YouTube, PTV Bolan, and Patari, supported by influencer outreach and a closing blog to sustain engagement.
IMPRESSIONS
ENGAGEMENT
reach in Baluchistan
NEW FOLLOWERS
Wordsmith led the creative execution for the TEACH campaign across radio, animation, and digital media. We produced 12 radio drama episodes, 40 short radio stories, and 10 talk show interviews, each crafted to spark conversation around girls’ education. Our team also developed 10 animated films, handled scripting, voiceovers, illustration, and managed content production for all social media platforms. Content was distributed through Facebook, Instagram, Twitter, YouTube, PTV Bolan, and Patari, supported by influencer outreach and a closing blog to sustain engagement.
Wordsmith joined hands with IRC for a campaign that gave birth to 'Tippy Taps', focusing on water conservation. In addition to curating captivating infographics for their social media, we conceptualized and sketched a mascot. We strategically planned and flawlessly executed the installation of wooden handwashing facilities in various villages.
After collective ideation and conceptualization, team wordsmith designed a mascot “Tippy” for the campaign.
When Pakistan prepared to launch PAKSAT MM1, the country’s first multi-mission satellite, it wasn’t just about engineering a technological breakthrough. It was about crafting a national narrative of innovation, ambition, and pride.
Wordsmith was tasked with turning this highly technical mission into a landmark cultural moment – one that resonated equally with government leaders, scientists, media, students, and the public.
The MM1 mission represented a historic leap forward in Pakistan’s digital future. But how do you communicate something so technical in a way that feels accessible, aspirational, and meaningful?
Our challenge was clear: design a campaign that balanced credibility with inspiration and spoke to engineers, policymakers, and everyday Pakistanis at the same time.
We didn’t just design for a satellite launch. We designed for ambition, national pride, and a future in orbit.
A Future-Ready Brand
Identity
We refined and modernized the Paksat logo, giving it clarity, scalability, and a forward-looking presence – without losing its core essence.
Human-Centered Storytelling
Complex technical data was transformed into stories about tele-education, telemedicine, connectivity, and opportunity.
Unified Visual Language
From stage designs and billboards to social media countdowns and educational explainers – very touchpoint carried one powerful message:
We created a bold, multi-platform presence that made MM1 impossible to ignore. This included a dedicated Paksat/SUPARCO microsite to archive mission updates, history, and multimedia, along with more than 60 custom social media assets such as countdowns, animations, infographics, and reels. To inspire younger audiences about space and science, we launched influencer activations, while also producing over 10 blogs, articles, and speeches tailored for officials, media, and the public. The campaign extended offline with high-impact billboards across Islamabad, Lahore, and Karachi, and was brought to life through conference branding and experience design that featured futuristic stage setups, brochures, lanyards, and hall layouts.
Beyond design and digital, Wordsmith also managed end-to-end PR and reputation strategy for the MM1 launch
We crafted speeches and official communications used by SUPARCO and the Ministry of IT & Telecom, secured media visibility and coverage in leading national outlets, developed press releases and blogs to extend the campaign’s voice across platforms, and ensured consistent key messaging that positioned Paksat as a symbol of Pakistan’s future-ready innovation.
This blend of creative storytelling and PR ensured the launch was not just seen, but also believed in and remembered.
IMPRESSIONS across platforms
WEBSITE TRAFFIC
reach Across pakistan
The event captured attention at every level - from government ministries to millions of Pakistanis watching from home.
VOICES THAT MATTERED
The success of PAKSAT-MM1 will revolutionize our communication
infrastructure, benefiting all sectors of society.
- Shaza Fatima Khawaja, Minister of State for IT & Telecom
PAKSAT-MM1 will serve unconnected regions with services like DTH,
community internet, tele-education, and tele-medicine.
- Muhammad Yousuf Khan, Chairman SUPARCO
Pakistan’s first multi-mission satellite, now fully functional.
Designed for 15+ years of service.
Multi-band (C, Ku, Ka, L) coverage powering broadband, VSAT, DTH TV, and telemedicine.
Pakistan climbed 14 spots in the UN’s e-governance index, entering Asia’s high-tier category
For Wordsmith, the Paksat MM1 campaign wasn’t just about creating design assets or running ads. It was about shaping how a nation saw its future.
We turned a launch into a landmark - and helped Pakistan tell the world
With Wordsmith’s expertise in strategic storytelling, multimedia content, and brand-aligned messaging, we supported Jazz across critical digital transitions-helping them narrate their story as a legacy brand that embraces technology, societal impact, and internal innovation.
When the Government of Pakistan launched the Digital Pakistan initiative, Jazz saw the opportunity to not just play it’s part but also to lead from the front. As one of the country’s most established telecom providers, it was time to move beyond traditional GSM services and reposition as a fully integrated digital-first brand.
Jazz was at a crossroads. With over two decades of legacy behind them, the brand was ready to take the lead in a rapidly digitizing Pakistan. But this required more than just a change in services. It demanded a complete perception shift. Jazz needed to be seen not just as a telecom operator, but as a digital powerhouse reshaping industries and experiences across the country.
To capture Jazz’s 25-year journey and signal its future ambition, Wordsmith proposed something never attempted before in Pakistan – a digitally interactive book that merged nostalgia with innovation. Many believed it couldn’t be done: the scale of research, the depth of storytelling, and the integration of app-based AR technology made it a formidable challenge.
But for Jazz and Wordsmith, this was exactly the kind of bold storytelling that would define the future. Turning skepticism into success became part of the story itself.
Our goal was to create a narrative that honored Jazz’s legacy while signaling clear, confident steps into the digital future. At the heart of it was Jazz@25. A high-impact anniversary campaign that merged nostalgia with innovation. Wordsmith designed a digitally interactive book chronicling Jazz’s journey, leadership, and evolution. While the physical book was shared with over 200 top-tier stakeholders, including the Ministry of IT and key government officials, it came alive through augmented reality. Readers could scan specific pages using a custom-built app to trigger video content and ads on their phones. Transforming the reading experience into an immersive one.
We supported this storytelling with a series of corporate events in Islamabad, Lahore, and Karachi. Each event was designed to convene decision-makers, innovators, and policymakers from across industries. The panels explored the digital future of Pakistan, turning the campaign into a platform for national conversation, not just brand promotion.
Throughout, Wordsmith handled strategic messaging, stakeholder engagement, event content, and visual branding. The tone remained consistent, bold, visionary, and rooted in purpose.
Over eight months, our team worked closely with Jazz to research, script, and design the Jazz@25 commemorative book – a chronicle of Jazz’s evolution from Mobilink origins in the 1990s to becoming Pakistan’s leading digital enabler.
While the physical book was shared with over 200 top-tier stakeholders, including the Ministry of IT and key policymakers, it came alive through augmented reality. Readers could scan specific pages via a custom-built app to trigger video content and ads, transforming a traditional publication into an immersive digital experience – the first of its kind in Pakistan.
This campaign was amplified through three high-impact corporate events across Islamabad, Lahore, and Karachi. More than just celebrations, these gatherings became platforms for national conversation, where policymakers, innovators, and industry leaders discussed the digital future of Pakistan. Wordsmith managed every detail – from strategic messaging and content design to event branding, stage layouts, media walls, and presentations – ensuring a seamless experience aligned with Jazz’s digital-first identity.
as a digital pioneer in Pakistan’s tech ecosystem
and government voices on Pakistan’s digital future
Delivered to over 200 top stakeholders
role in driving the Digital Pakistan movement
across Islamabad, Lahore, and Karachi
in a corporate publication for the first time
still referenced and used by Jazz today
As COVID‑19 reshaped daily life, Jazz activated relief and wellness programs for millions. Wordsmith partnered to craft clear, empathetic communication that amplified these efforts.
Structured remote‑work communications (Jazz Flex), ensuring consistent and transparent employee engagement
Our team prepared press statements, web content, SMS scripts, and internal messaging – ensuring clear articulation of initiatives such as financial relief packages, zero-rated health service access, and remote-work protocols.
To strengthen internal communication and foster a culture of knowledge sharing, Jazz launched its first-ever internal podcast series. An initiative conceptualized and brought to life by Wordsmith. From developing the theme and structure to crafting narratives and scripting content, we partnered closely with Jazz to make this series both meaningful and engaging.
What began as an internal culture project has since evolved into a sustained communication platform. The podcast continues to this day, with episodes now published publicly under its established name on YouTube, amplifying Jazz’s voice both within and beyond the organization.
We designed the podcast framework- episode themes, guest selection, tone, and flow – ensuring alignment with Jazz’s value-driven internal branding.
Our writers developed scripts, interview guides, and post‑episode synopses to support hosts and ensure consistency in messaging.
While production was managed onsite, Wordsmith produced show notes, summaries, and micro‑content for internal newsletters and intranet channels to promote each episode.
British Council
Adolescent girls, especially those from underserved communities, often face deeply rooted barriers to education, personal development, and opportunity. The EDGE (English and Digital for Girls’ Education) program, led by the British Council, offers a powerful response. Through after-school clubs, peer mentorship, and skill-building, the initiative creates safe, empowering spaces for young girls to thrive.
Wordsmith partnered with the British Council to amplify the story of EDGE is not just by reporting its outcomes, but by bringing its human impact to life. Our work highlighted the power of education as a force for transformation, not only for the girls themselves but for their communities at large.Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
The challenge wasn’t simply to document the EDGE program. It was to tell the story in a way that would move, inform, and inspire action. We needed to capture the voices of adolescent girls and Peer Group Leaders (PGLs), build visual narratives rooted in authenticity, and present the program’s impact in formats accessible across platforms. Beyond EDGE, we also supported the British Council’s broader design and content efforts to strengthen visibility across their initiatives.
We focused on narrative-driven storytelling blending powerful visuals, emotional testimonials, and thoughtful design to show the human side of education. From filming real-life stories to writing deeply personal blogs, every piece of content was designed to reflect the courage, growth, and resilience of the girls in the program. Our design language for EDGE was carefully crafted to be hopeful, clear, and rooted in community, supporting both awareness and engagement across social and institutional spaces.
Our involvement with the EDGE campaign began with storytelling. We produced five powerful video stories that followed the personal journeys of adolescent girls and Peer Group Leaders. These stories were later adapted into shorter versions for wider digital circulation, ensuring the message reached diverse audiences. We also conducted photography coverage during key workshops, capturing intimate and inspiring moments of learning, leadership, and growth in safe spaces.
Beyond EDGE, Wordsmith supported the British Council with visual storytelling across multiple touchpoints, including infographic standees for the Digital Library, wall and frame designs for the Pakistan office, and collateral for other campaigns.
We also worked with TEDxLahore Women, designing speaker profiles, showcase banners, and announcement content for the event Two Steps Forward, contributing to a broader narrative of women’s empowerment through design and storytelling
at NCSW Event
Of Empowerment And Learning
On Girl’s Education
of Empowerment and Learning
Empathy and Engagement
For TEDx and British Coucil Events